If you use Instagram you might have noticed that your profile needs to have a bio in it. Though it is optional, Instagram does provide the ability to write a short bio for your profile. So what does this “Bio” actually do? Bio is a simple and short way to describe yourself or the profile you are operating if it is a business or brand profile. But why is having a good bio so important? Why you should pay attention to what you write in your bio and how to write a proper bio? We will be answering all these questions in this article.
Why your Instagram bio is so important?
As mentioned earlier, bio refers to a small description about you that you choose to display on your Instagram account. Since with the new updates, Instagram has made the profile page as the default landing page for your profile so anyone who clicks on your profile will be redirected to your profile where one of the first things that an online user will see is your username and your bio.
Research shows that it takes a fraction of a second for an online user to form an impression of your account. This “fraction of a second” is the time that the user spends either seeing your bio or your profile images. If you are handling a brand or business account, then it is of utmost importance to catch the attention of those users as quickly as possible. The basic goal is to convert those online visitors to followers. Just like on a website you need to catch the attention of users by putting up attractive titles and images, similarly, Instagram has the biofield which should be optimized well to suit your needs. The best way to do so is to have a good and impressive bio.
How to craft your perfect Instagram Bio?
So with all the knowledge that Instagram bio is really important, the question that arises is, how to write a good and impressive bio? Crafting a perfect Instagram bio needs you to pay attention to multiple different aspects such as what are the actual important things you want to convey and what things should be avoided. For example, if you run a brand account, you would like to have a bio which describes the brand perfectly. Instead of writing anything that comes to your mind you should write only the much-needed points.
Here we will explain you top 10 tips to craft your perfect Instagram Bio –
The first and the most important thing which any user would see in your profile other than the bio is your username. Username in Instagram is more important than the display name. Why is so? In Instagram whenever someone searches for a particular user, they usually do so by typing the username. If a profile has a very long or complicated or tough to spell username then the chances are high that the user won’t be able to find your profile let alone follow it. So the trick is to keep the username as short and simple as possible. Make sure that you include the username in your bio so that users can easily search for your profile in future and follow it.
Keywords, as the name suggests are the words which depict a certain key quality. Including a keyword in your Instagram bio will not improve your search credibility but it will surely help in grabbing the attention of the users who visit your profile. Having certain keywords helps the user to see what your profile is about just with a single glance. The human mind spends more time browsing through words rather than actually reading them. So when reading someone’s bio, users will tend to just glance through the words quickly. So it’s better to include some keywords which clearly defines what your profile is about and also focuses on the major points of your profile. This will also help the users to form an impression of your profile and its content by just looking at those keywords.
Other contact options
Adding other contact options such as your email id or usernames of some other social networking platforms can also be a very effective way to increase interaction between you and your followers and can also help to increase the number of followers you have. Just increasing the follower count is not important. It is also important to make the current followers stay. The best way to do so is by increasing the interaction with your follower base. Adding a secondary contact option such as an email in your bio proves a lot beneficial if you generally get a lot of DMs and do miss a few of them while replying. Secondary contact options will provide your followers’ alternative options to contact you easily.
While writing an Instagram bio having a good looking and meaningful bio helps a lot. Instagram allows you to make the use of emojis in your bio and it is a perfect way to make your bio stand out and look more appealing to the eyes. Plain text bios are things of the past, you should use emojis mostly to space long texts or make your points separate. You can also use differently styled fonts in your bio as the different look of the font instantly attracts the attention of the users who visit your profile.
Hashtags have become an integral part of most of the social media platforms and they do serve a useful feature. Hashtags allow your posts and profile to be easily found in the search results whenever someone searches for a particular hashtag that you either have included in any of your posts or your profile bio itself. If you run a brand account, it is recommended to have your brand slogan to be written in the bio as a hashtag and also try to include it in all your posts so it becomes easier for new users to discover your account.
Since the inception of stories on Instagram, people have started viewing it as a mode of sharing your small moments with others. This feature of Instagram can also be used to gain more followers and engage more effectively with your followers. Including your best Instagram stories as highlights in your bio increases the chances of people watching those stories and instantly following you as compared to when users follow you after seeing your profile content.
You can also cascade multiple stories to create a trailer or welcome video for the new users who visit your profile so they can get an idea about your profile instantly.
Instagram does not allow more than one clickable link to be posted in your bio which limits lots of possibilities for the profile owners but this restriction can be overcome by regularly changing the link to suit their needs. Meaning for example if you own a brand account for an online fashion store then you can update the link in the profile bio whenever you need to promote a particular campaign that is being run for the online fashion store. Similarly, suppose your website launched a new cloth lineup then you can directly post a link to that webpage on your profile bio. As the bio can be changed unlimited times, there is no problem in regularly updating your profile with the latest links you want your followers to visit. To increase the interaction of users you can also specifically point out the links you want in captions of your new pictures or posts.
Explaining about your business/brand in the bio can actually help to make the profile stand out. Writing down the special things about your brand, specializations or skills in case of an individual profile, helps to attract users who search for profession, skill or hobby specific profiles. Including these things in the bio will increase the chances of them discovering your profile and following you.
Clear the FAQs
Not always will the bio or the profile images alone will be enough to explain what the profile is about. So while writing a bio try to answer the most basic questions which you think might rise in someone’s mind when looking at the profile. These questions might include what you do? What are your skills? What the brand is about? How are you different than others? Etc. Points such as this help to clear up any confusion that might prevail in the user’s mind.
Use them carefully
Instagram has a character limit of 150 words for the bio which is roughly equal to writing two sentences. Since the words are so limited, choosing every single word for your bio is of great importance. Try to include only the major aspects about the profile instead of trying to cover everything. Write in a way which has a good balance of casual yet professional words. Too much professionalism will just bore the hell out of people while too many casual words will just make them ignore it. Maintain a healthy balance between being funny and to the point at the same time while writing your bio.