If you want to change shop link to a custom products page or any other page then you can use following code snippet. Just change the page slug from “products” to your custom page slug and add this code to theme’s functions.php file.
add_filter( 'woocommerce_return_to_shop_redirect', "change_shop_link", 20 );
function change_shop_link(){
return home_url().'/products/';
}
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